Impossible Foods creates delicious meat from plants with thoughtfully-sourced ingredients. The idea behind this project was to take the brand and create an app made to provide an engaging digital experience to engage a broad audience and bring attention to a serious topic. This project capitalized on current media trends and created a camera app with stickers and weekly challenges. By getting a fun, lighthearted twist to the campaign, the goal was to engage a broad online audience to spur conversation and awareness of the topic and brand at large.
Skills: App Design, Layout Design, Logo Creation, Photo Manipulation, Typography
Software: Illustrator, Photoshop
Promotional Ad Series
App Design

You may also like

Back to Top