![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/db1482a3-ffa3-43fe-80bf-a04bca386df9_rw_1920.jpg?h=7315a1be7b0e1354d1db767ce11e1f7c)
For this project, I chose to redesign Midwest Products. The company originated by making kits for model airplanes. I wanted to pay homage to that in this design and keep the industrial feel while updating the overall appearance. By utilizing bold color blocks and capitalizing on contrast, I created a design that did just that while also being easily manipulated to fit multiple packaging layouts.
Skills: Concept Development, Design Layout, Illustration, Photo Manipulation, Typography
Software: Illustrator, Photoshop
Software: Illustrator, Photoshop
Sketches
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/9d9a4c79-f362-47a9-85b3-15b8f66af1aa_rw_1920.jpg?h=44fb03260b791ad3783862810104a84e)
Exploring different logo ideas.
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/ecbdad32-4c40-46e5-87d6-63b45d8b6911_rw_3840.jpg?h=ebb1d586f0dbaceab0cd0f116042fb6b)
Rebrand Specs
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/00b36dfd-3f5e-4308-8657-d8af36370183_rw_3840.jpg?h=a7d63aa7f45b92a3628f88fd57c6ab78)
Dieline of Redesigned Packages
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/6a58233c-a1ac-4d65-b5dd-a50a7b5b5189_rw_3840.jpg?h=14d48beb7db40710cd613b7afc1ce8b4)
Craving Knives
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/2d89bfb6-e1ad-4433-b9bf-470444caae4a_rw_3840.jpg?h=1cf3a8a1d7caa29bf3d029508242ec15)
Redesign // Original
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/f940354a-dfec-441b-94bb-ee062c460cbb_rw_1920.jpg?h=184c42162270a5c2a2fe070764026296)
Basswood
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/552c3500-b591-4fd9-bdf0-27681db70d2d_rw_3840.jpg?h=1ee30475ba7bfdc3c0d9d6aa752c5750)
Redesign // Original
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/fe9e5c5c-3815-4ac2-84d4-374147ccf008_rw_1920.jpg?h=0662ea1b348f165288fb06df06f3589e)
Balsa & Basswood Glue
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/388d7202-7843-4720-9045-6c4831515176_rw_3840.jpg?h=2e80df9a494abface4ddbd003b3ab3ae)
Redesign // Original
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/dc8faafa-1da6-4ec3-a432-6483a8df5de6_rw_1920.jpg?h=56132f19fd17547dce00778346cb48c0)
Sell Sheet
1-hour time limit
![](https://cdn.myportfolio.com/8c390a20-268a-4cec-a14c-1e1accd5a038/30909d59-592f-467f-99e3-6710a5d4dbc6_rw_1920.jpg?h=68b825021aeddf57782c8cd1097bbcb9)